Learning outcome
By the end of this blog post, participants will be able to do the following.
- Know Instagram app
- How to download an Instagram app from apple store
- How to open an account
- How to make the first post
- Know different features within the app
Introduction
Instagram is a free online photo sharing app and social networking platform that allows users to edit and upload photos and short videos via mobile apps. It provides a way for people to share their lives with family, friends, and strangers through photos. Also, it’s easy to use by taking a snapshot with your phone and storing it digitally. The concept of this popular social networking site is based on the passion for photographs. Instagram is not only a tool for individuals, but also for businesses. More and more business owners are realizing the importance of marketing through social media platforms. Using Instagram as an effective marketing medium requires an investment of energy, time and other resources. When marketing to young people, business owners need to expand their reach, develop strategies, and put their business on Instagram. As you can see, social media has become an integral part of our lives. In this blog, we’re going to teach you how to use Instagram.
Tasks
In this lesson, you will do several activities and assessments, and readings.
Activity 1
- Go through a presentation slide
- Watch Tutorial video
- Finish the readings and videos below
- Complete Assessment and evaluation
Video Summary
Through the video, we learned how to use ins to publish our own posts
- Choose the picture or video you want to post
- Edit and beautify pictures
- Write a title that matches the content of the image
- Find the right hashtag
- Tag friends
- Add location
- Posting on other social media apps
Examples of Instagram posts (Infographic)
What is reel?
Reel refers to high-frequency video content played on ins, suitable for viewing in a mobile state and short-term leisure state and ranges from a few seconds to a few minutes. The content incorporates themes such as skill-sharing, funny humour, fashion trends, social hot spots, street interviews, education, and commercial customization.
As long as you have an ins account and a mobile phone, you can take a short video. The method of taking a reel is the same as using a mobile phone to shoot.
Below is a Youtube video on how to create and use Instagram reels
About story
About story
Instagram Stories is a suitable place for video advertising. The story is to share the latest feelings of the moment. Sometimes users feel that posting Instagram is too formal, and a story is more appropriate. On the other hand, publishing a story is more convenient than racking their brains to design a post. You only need to take out your phone and open the Instagram story to start recording.
About Instagram shop
In Instagram Shop, users can find all the brands and products they like. According to user interests and historical browsing records, and business conditions, Instagram Shop will also personalize and recommend selected products for users. For businesses, this approach is more likely to reach the target audience accurately.
At the same time, businesses can also directly promote your products to fans through posts, stories, discovery bars, and account homepages. Users can click on the product label to view the product page, learn about related information, collect products, and complete purchases on Instagram.
This YouTube video will show you all about Instagram marketing
Resources and materials (Links)
How do I create an Instagram account?
Why Your Business Should Be on Instagram. business.com. (n.d.). https://www.business.com/articles/10-reasons-to-use-instagram-for-business/.
Assessment and Evaluation
After this lesson, the learns should take part in the following following assessments.
- Download Instagram app
- Create profile
- Make a first post (Picture or video)
- Post on Instagram stories using the hash tag #EDCI337Assignment4
- Add location to the posts
Discussion
In this lesson, we applied different Mayer’s principles in the multimedia elements created. The multimedia contents in this lesson are Infographic, screencast video, presentations slides and poster. All these elements were integrated in the lesson to introduce a certain concept.
The principles that were used on those elements are.
Cognitive principle, Mayer’scognitive load theoryemphasizes the use of words aligned with graphics. People tend to pay attention when pictures are placed in close proximity rather than far away (Principles of Multimedia Learning, 2020). It reduces the extraneous work of the brain when processing information. This was implied when creating the presentation slides.
Modality principle describes the use of graphics on narrations rather than on screen text especially when tutorials or similar types of graphics because it overloads the visual channel which is different than the auditory channel and makes it hard or slow for the audience to process information effectively. This video was created using a screencast tool and the presenter narrated instructions while showing the activity thereby implying the principle.
Redundancy principle violates when different forms of delivery channels are used at the same time, for example, the use of narrations over graphics and text is redundant. Its effective when graphics are used with narrations rather than both text and graphics (Principles of Multimedia Learning, 2020).
Take aways
Our research found that Instagram ranks in the second position of the latest social platforms, proving the role of Instagram software in the current society. Its function is to publish posts, short videos(reel), production, promotion by merchants. Instagram is also a popular shopping platform and can create opportunities and skills for users.
Through our multimedia teaching, the learner will know how to use Instagram effectively and inspire to;
1) Publish their own posts
2) Create Reels
3) post on Instagram stories
4) Shop or sell on Instagram
References
Principles of Multimedia Learning – Center for Teaching and Learning: Wiley Education Services. Center for Teaching and Learning | Wiley Education Services. (2020, January 31). https://ctl.wiley.com/principles-of-multimedia-learning/.
SimilarWeb. (2021). Top Google Play Apps – Most Popular Apps in Canada | Social | Top Free. https://www.similarweb.com/apps/top/google/app-index/ca/social/top-free/
Social Media Examiner (2021). Instagram Marketing: How to Launch a Product on Instagram. Retrieved from https://www.youtube.com/watch?v=IaQERPFmGXM
Social Media Examiner (2020). How to Use Instagram Reels: Detailed Walkthrough. Retrieved from https://www.youtube.com/watch?v=zt0bCRATO8s